Name
2B. How RMNs Can Compete with the Tech Giants [in partnership with Moloco]
Date & Time
Thursday, September 26, 2024, 11:35 AM - 12:05 PM
Speakers
Leora Kelman, Partner, Boston Consulting Group
Abishake (Abi) Subramanian, GVP, Customer Marketing & Media Monetization, Walgreens
Ryan Burns, Head, Strategy, Sam's Club MAP
Nikhil Raj, Chief Business Officer, Retail Media, Moloco
Abishake (Abi) Subramanian, GVP, Customer Marketing & Media Monetization, Walgreens
Ryan Burns, Head, Strategy, Sam's Club MAP
Nikhil Raj, Chief Business Officer, Retail Media, Moloco
Description
As retail media matures as an industry, it will be increasingly challenging to compete with established advertising giants such as Google, Meta, and Amazon. This panel explores the underlying priorities for competing effectively, including new technologies that drive performance + expansion/utilization of owned & operated inventory + advanced measurement + full-funnel offerings to meet advertiser objectives.
Session Type
Content